Web & App Development
When a template won’t cut it, I build the thing properly — custom websites, web apps, and plugins in PHP and JavaScript. Booking systems, member portals, registration platforms, and the integrations that tie them together.
When a template won’t cut it, I build the thing properly — custom websites, web apps, and plugins in PHP and JavaScript. Booking systems, member portals, registration platforms, and the integrations that tie them together.
Everything in the engagement.
Custom web apps
Tools built around how your business actually works — in PHP/JavaScript or frameworks like CodeIgniter.
WordPress plugins
Custom functionality when off-the-shelf plugins don’t fit, without the bloat of ten that almost do.
Booking & member portals
Registration, scheduling, and account areas with admin tooling your team can actually run.
Integrations
Connecting payment, booking, and CRM systems so data flows instead of being copy-pasted.
Admin tooling
The unglamorous screens that let non-technical staff manage the system without calling me.
Clean handoff
Readable code, documentation, and a walkthrough — so you’re never hostage to one developer.
A process with no surprises.
Scope
We get specific about what it must do, who uses it, and where the edge cases are.
Build in slices
I build and show working pieces early, so we course-correct before it’s expensive to change.
Test & harden
Real-world testing, validation, and the guardrails that stop bad data and bad days.
Ship & support
Deploy carefully, document it, and stay available for the inevitable “one more thing”.
Deliverables
"A whole season of registrations runs itself now. No more spreadsheets, no more chasing."
The things clients ask.
Services that pair well.
WordPress Development
Custom and page-builder sites, plus care plans that keep them fast and unbroken past 18 months.
- Custom & Elementor builds
- Performance & Core Web Vitals
- Security & uptime
- Monthly care plans
SEO & Local Search
Technical SEO, content, structured data, and Google Business Profile that earn real rankings.
- Technical audits
- Content & on-page
- Schema / rich results
- Local SEO & GBP
Analytics & Tracking
GA4, Microsoft Clarity, and conversion tracking set up properly — with dashboards you actually open.
- GA4 & GTM setup
- Conversion tracking
- Clarity / heatmaps
- Reports that make sense
