Is this just for big sites?

No — small businesses benefit most, because every lead counts. Knowing which channel actually drives bookings changes where you spend.

Will it respect privacy rules?

Yes. I set tracking up with consent and privacy in mind, so you’re measuring properly without overstepping.

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Measurement

Analytics & Tracking

I set up analytics properly — GA4, Microsoft Clarity, and conversion tracking that actually fires — and turn it into a report you’ll open. So you can see what’s working instead of guessing.

What good looks like

Accurate

Tracking that actually fires

Per-action

Bookings, leads, sales tracked

Clear

Reports you’ll actually read

What is Analytics & Tracking?

I set up analytics properly — GA4, Microsoft Clarity, and conversion tracking that actually fires — and turn it into a report you’ll open. So you can see what’s working instead of guessing.

What's included

Everything in the engagement.

GA4 & GTM setup

Clean Google Analytics 4 and Tag Manager configured the right way — no duplicate or missing data.

Conversion tracking

Track the actions that matter — bookings, form fills, purchases — down to the source that drove them.

Microsoft Clarity

Heatmaps and session recordings so you can see where visitors get stuck or bail.

Event & funnel design

A measurement plan built around your real funnel, not a generic template.

Dashboards

A simple dashboard with the few numbers that matter, instead of forty you’ll never check.

Reporting

Plain-English reporting that says what changed and what to do about it.

How it works

A process with no surprises.

Measurement plan

We agree what actually counts as success before touching any tags.

Implement

GA4, GTM, Clarity, and conversion tracking set up and verified end-to-end.

Validate

I test that every event fires correctly — bad data is worse than no data.

Report & refine

A dashboard plus regular reporting, refined as your questions change.

What you get

Deliverables

GA4 + GTM configured

Conversion tracking, verified

Clarity heatmaps & recordings

Measurement plan document

Live dashboard

Recurring plain-English report

Per-course

conversion tracking, live

"For the first time we can actually see which courses people book, and where they came from."

Marketing Manager

First-aid training provider

Questions

The things clients ask.

Yes. Cleaning up broken, duplicated, or missing tracking is a big part of this. I’ll audit what you have and rebuild only what’s needed.

Keep exploring

Services that pair well.

Build & maintain

WordPress Development

Custom and page-builder sites, plus care plans that keep them fast and unbroken past 18 months.

Custom & Elementor builds
Performance & Core Web Vitals
Security & uptime
Monthly care plans

Get a quote

Custom builds

Web & App Development

When a template won’t do — custom sites, web apps, and plugins built in PHP and JavaScript.

Custom web apps (PHP/JS)
CodeIgniter & WordPress plugins
Booking & member portals
Clean handoff + docs

Get a quote

Organic growth

SEO & Local Search

Technical SEO, content, structured data, and Google Business Profile that earn real rankings.

Technical audits
Content & on-page
Schema / rich results
Local SEO & GBP

Get a quote

Need analytics & tracking? Let's talk.

Tell me what you're working on. I read every brief myself and reply within one business day.